Audio Branding

Audioframework

The Audioframework is a tailor-made sound strategy for your business that smoothly integrates with your branding and marketing plan. With a set of original sonic elements, guidelines, and tactics, you will be able to maximize your marketing efforts, save time, communicate more clearly and easily adapt your sonic presence to different scenarios.
Having a unique soundscape will strengthen your Brand’s identity, making you more memorable and help you differentiate yourself from your competition.

The Audioframework will provide you with all the tools for creating a unique and intimate brand experience, gaining more customers and connecting deeper with your audience and team. It is crafted around your Brand´s aesthetics and values.

Easy to use, timeless and adaptive, it is built to make you smooth, efficient and unique.

Audioframework

 

BE UNIQUE

Elevate above the competition
Inspire your audience
Be a friend to your team

MAXIMISE YOUR EFFORTS

Seamlessly integrate sound in your marketing and branding strategy

BE AGILE

Easily adapt your sound to any situation or channel, while maintaining brand equity.

IMPROVE COMMUNICATION

Deliver clear brand messages,
strengthen your Brand’s Identity, empower your media presence and advertising

CONNECT DEEPER

Build trust, create strong and intimate bonds with existing and potential customers.

SOUND AUTHENTIC

Be modern and charismatic.
Engage with your audiences, charm them and make them part of your story.

 

The Audioframework includes:

  • Brand Original Music
  • Music Framework ( defines core instrumentation, genre, style, vibe and other music-related elements that reflect the personality of your brand, your team, and your customers)
  • Sound Design Framework ( includes all sonic elements that represent your brand: i.e. sound of your products, workspace sounds)
  • Audio Branding Elements (i.e. Audio Logo, Music on Hold and other key touchpoints)

  • Sound Tactics based on your existing marketing strategy (i.e. Social media, events, visual and radio advertising, playlist and podcast targeting)
  • Competitive analysis
  • Detailed and simple to use guidelines defining admissible genres, instrumentation, moods, tempo, harmonies, melodies for various situations.
  • Audio DON’Ts ( i.e. genres, Instrumentation, Voice-overs that are inconsistent with the brand’s message)
  • Regional AFs ( tactics, instrumentations, genre, variations based on regional preferences and differences)
  • Internal AF ( sound and acoustic in workspaces, employees guidelines, activities)
  • Website/in-app Sounds
  • Music Profiles ( Brand, Team, Customers)
  • Brand’s music playlists
  • Handbook (Digital and Hardcover format)

 

The Audioframework combined with the Brand Music Closet will make sure that your Sound will always be consistent and relevant to your Brand, without ever having to worry again about music- and audio-related decisions. You will be able to break through the clutter and stand out, drive impressions for your Brand, reach new customers and deliver your message on an emotional level to your audiences.

Brand Music Closet

TAILOR MADE

Dress your Brand with custom made Music only.

HARMONIC

Have a consistent and versatile sonic presence in unison with your Brand’s personality.

SILKY

Smoothly generate new Music on the fly for all your marketing channels.

STYLISH & MODERN

Experiment, transform and evolve your Sound while strengthening your Brand’s identity

PRACTICAL

Save time and plan ahead for every channel or event: Instagram stories, social media videos, tutorials, brand videos, podcasts, conferences, fairs and more.

MEMORABLE

Wear your signature SOUND everywhere

The Brand Music Closet (BMC) is a collection of custom created tracks and Musical Items for Brands, Ad and Media Agencies meant to accomodate all your video and branded content needs. In addition to original tracks the BMC includes Musical Items, which are 10 to 30-second audio loops that work as building blocks for your tracks. By swapping, adding or removing these blocks you can quickly change the sound for your Media depending on your needs and different marketing scenarios.

The power of this library resides in the ability to work quickly, efficiently, to variate the music style for your media, while keeping a consistent sound that enhances recall and connects deeper with the audience.
Your team won‘t have to waste countless hours on royalty-free music sites anymore. You will have a great variety of custom music at your disposal that is relevant, but differentiated. You will be able to improve the communication on all your channels while saving time and working in a more agile and structured way. The same way you adapt your visual media or your tone on different channels, thanks to the BMC you will also effortlessly follow your brand’s guidelines with your sound.

The BMC contains various drawers. Every drawer has its Style and it can be mixed with items from other drawers creating a completely brand new Style. Drawers include a variety of Musical Items divided into 6 groups: 1) Rhythmic A 2) Rhythmic B 3) Bass 4) Melodic A 5) Melodic B 6) SFX. The “SFX” group is made of transitional elements that will help you create smooth passages between different parts or great-sounding endings with just a few clicks. Each group includes multiple loops that can be freely mixed with any other loop within that drawer. 

Thanks to its versatility, the BMC allows you to target your audience in a relevant and specific way. You can communicate different moods, highlight specific qualities or messages, take a problem solution approach where the music follows the storyline of your Media. The possibilities are immense and with a minimal effort on your side. 

You can quickly create many different musical variations to perfectly fit:

  • Instagram Videos
  • Facebook Videos
  • Behind the scenes videos
  • Brand Films
  • Ads on genre, activity and mood specific playlists on streaming services like Spotify
  • Ads on Podcasts you know your audience is listening to
  • Tutorials
  • Product Showcases
  • Podcast intros and outros
  • Music conferences
  • Trade shows
  • and more.

     

For Brands

This custom Music Library can be composed and built around your Audioframework guidelines and is therefore perfectly tuned with your Brand Identity. Alternatively, it can be created following your Brand´s personality and needs.
The Musical Items are interchangeable giving you all the freedom to choose the best combination.

For Agencies

The Brand Music Closet is also an ideal solution for Media Agencies who produce great amounts of content for a variety of Brands. Every drawer can be developed to fit a specific Brand ensuring a coherent sonic presence across all channels.

The BMC libraries come in different sizes to fit different needs.

All libraries include:

  • Pre-assembled unique tracks in a length of your choosing (15s, 30s, 45s, 60s) i.e. BMC London 6 tracks
  • Musical Items (loops) Compatibility sheet
  • Software to mix, match and assemble tracks
  • Video and PDF „How to assemble“ tutorial
  • Free assembling support from 1 to 3 months, 3 tracks per month (BMC Berlin is excluded). Support can be extended and the library can be updated over time.

Audioframework

BERLIN 
3 unique tracks + few variations

  • 1 Drawer
  • 50 Musical Items
  • FOR BRANDS ONLY

LONDON
6 unique tracks + some variations

  • Up to 3 Drawers
  • 100 Musical Items

MILANO
13 unique tracks + several variations

  • Up to 4 Drawers
  • 250 Musical Items

PARIS 
27 unique tracks + many variations

  • Up to 6 Drawers
  • 500 Musical Items
  • FOR AGENCIES ONLY

 

 

Works Pricing